Why blog for your business?

Do you have a small business and want to promote content from it? Then this is the blog post for you.

There’s a few things you should consider.

  • Who is your target audience?
  • Are you using social media to drive people to your blog?
  • Are you using your blog to drive people to view your social media content?
  • What sort of writing style are you using?

These are a few things that you need to consider when deciding to use a business blog as a marketing tool. Yes, that’s right. A marketing tool. Betcha didn’t know a blog could be used as a marketing tool. How many times can I use the words “marketing tool” in one paragraph without sounding like a broken record? Looks like 5 times. Well, the jury is still out on that one.

So, if you’re like me, you probably thought a blog was just something people did rather than having a journal to write in. Who knew a blog could be used to market your business? Apparently loads of people who aren’t me. Pamela Bump is one of them. She wrote a post called 31 Business Blogging Stats you need to know in 2020. One of the things she says is:

If you already have a blog, you can also easily use it to scale up your content marketing efforts. This is because you can use the platform to publish and experiment with new blog formats — such as video or infographics.

Pamela Bump

This is so true. Maybe you have a YouTube channel that you’re not using. Now is the time to start creating cool videos you can add to your blog posts. There are plenty of free video apps if you don’t have video editing software. Guess what? Sophia Bernazanni created a post called The 20 Best Video Editing Apps for 2020.

As a graphic designer, it seems most people don’t know what an infographic is. An infographic is exactly that. It’s a graphic made of pictures that has a lot of information in it. An informational graphic, if you will. I have created infographics in the past but I use Adobe Illustrator. This is a great tool if you’re a professional graphics designer. If not, this option may be too much of a learning curve and a lot of money to purchase. There are free options though and they might be a lot more user friendly than learning a new software. Check out The best infographic makers from around the web if this is something you might be interested in.

I don’t have an infographic but here’s a picture I took of the High Level Bridge. If I had my Adobe Illustrator on my laptop, this would be a cool infographic.

Think of your social media platforms and your blog posts as a web. It’s all connected.  What you share on your social media should be in your blog and what you post in your blog should be shared on your social media channels.  How else are you going to get people to read your posts if they don’t know it’s there? Not only that, but you can gather followers/customers by cross marketing. Your social media platforms are not silos. They can be used as one giant megaphone.

So now you’re informed just like me. You can use your blog as a marketing device and not just as an online journal. Don’t you just love synonyms? I bet you’re glad I didn’t say “marketing tool”. Now go out there and use your blog.

Do you have any cool business blog ideas or any ideas in general? Share them in the comments below.

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